Berhasm is an Eastern European fashion, arts and music collective based in Tbilisi, Georgia.
Berhasm is a cult fashion collective based in Tbilisi, Georgia. It appeared as a community of artistic individuals, creating a small line of T-shirts and hoodies. Over the past years, Berhasm has developed into a full contemporary line for men, women and everyone else. From items with thoughtful prints to 3d artworks and installations, the brand is able to use creativity of different artists and make their voice heard. At its core, Berhasm is about freedom – the freedom to explore your identity, to pursue your passions, and to bring a piece of your own uniqueness into the world. Working with numerous European artists, photographers, parties, influencers and charities, Berhasm creates its own unique aesthetic and also opens up the possibility to speak loudly about things that really matter. Berhasm community sees its mission in raising awareness by highlighting relevant social issues. Through its collaborations with NGOs, charities, and other organizations, Berhasm has become a true symbol of self-expression and freedom. In 2019 Dazed magazine called Berhasm "a cult fashion collective" for activity in covering cultural, political and social issues through collections and campaigns. One of the significant collaborations for the brand was the joint campaign with the Women's Violence Prevention Fund. This type of work is aiming to create a sense of connection between people and make a real difference. Realizing its responsibility not only to society, but also to the planet, Berhasm is committed to reduce its impact on the environment. The brand uses sustainable materials and processes in clothing manufacturing, as well as makes partnerships only with ethical suppliers. When creating collections, Berhasm team carefully selects all materials and production suppliers. Each of them has the relevant certificates, such as Global Organic Textile Standard and Global Recycled Standard, which ensures that each product is made in accordance with ethical and environmentally friendly standards. Berhasm also takes part in expanding the capabilities of local communities, collaborating with local production facilities. This step not only positively affects the development of local manufactures, but also helps to reduce the carbon footprint due to the reduction of the logistics chain. Moreover, using quality and durable materials, Berhasm creates clothing with a longer service life, which will serve for many years. By doing all this, the brand creates its own atmosphere that is beneficial to everyone involved.