Fashion off the record vol.4

This time, at the round table with Alexey Kulakov, former Managing Director of Marketing at Lamoda, will be Beso Turazashvili, founder of Berhasm — a brand that has found the balance between art and commerce. They will discuss how niche concepts turn into global businesses, why it makes sense to relocate not only production but also the office and team to China, and what participation in Paris Fashion Week gives an independent label.