THE MORNING AFTER
This morning, the boundaries of time and space are blurred. A dull pulse of the last track still beats in the head, while vivid flashes of last night replay before the eyes.
When the glare of the spotlights blinded us into forgetting everything, and the music drowned out any thought that could disturb the harmony of chaos. A chaos that only yesterday felt endless. Today — it’s the morning after.
BERHASM’s New Year is not about perfect midnight photos around a beautifully set table. It’s an honest story about how we really feel after a New Year’s party — when we meet the hazy gazes of those who stayed with us until the next morning. After.
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Our characters are real figures from the BERHASM world, who experienced New Year’s night together. They wear key seasonal silhouettes from BERHASM: elongated jackets and coats, wide trousers, monochrome long sleeves, black dresses, and accessories with metallic details.
The clothing doesn’t look “styled for a shoot” — in every fold, stain, and subtle trace of the night before, there is a delicate reflection of each character’s DNA.
Our characters are real figures from the BERHASM world, who experienced New Year’s night together. They wear key seasonal silhouettes from BERHASM: elongated jackets and coats, wide trousers, monochrome long sleeves, black dresses, and accessories with metallic details.
The clothing doesn’t look “styled for a shoot” — in every fold, stain, and subtle trace of the night before, there is a delicate reflection of each character’s DNA.
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Nina wears ETERNAL HUNGER dress. As a photographer; she spent the entire night capturing other people’s stories and forgot about her own.
Igor wears – IGOR jacket. He can’t live without music — as long as it plays, the party goes on.
Maya wears THE NIGHTFALL jacket. She is a dancer. Just yesterday she was putting on a show, but it ended with her final dance.
Nina wears ETERNAL HUNGER dress. As a photographer; she spent the entire night capturing other people’s stories and forgot about her own.
Igor wears – IGOR jacket. He can’t live without music — as long as it plays, the party goes on.
Maya wears THE NIGHTFALL jacket. She is a dancer. Just yesterday she was putting on a show, but it ended with her final dance.
We'd like to introduce you to each character, and their feelings on that morning after a seemingly endless party. Perhaps you'll find yourself in one of them, and along with it, the answer to the question of who you want to be in the new year.
We'd like to introduce you to each character, and their feelings on that morning after a seemingly endless party. Perhaps you'll find yourself in one of them, and along with it, the answer to the question of who you want to be in the new year.
Chapter II: Kaya
Kaya is a DJ — the party lasts as long as her music plays. She controls the mood of everyone on the dance floor. Kaya is fully aware of her influence: the entire course of the night depends on her and on which track she chooses next.
She can stand behind the decks all night long, so comfort and freedom of movement are essential. At the same time, Kaya knows how important it is to maintain the bold image of an artist who remains at the center of attention every second of the party. That’s why for all her performances, she chooses the BRIGHTON B*TCH jacket — she calls it her “lucky” jacket.
Even on the morning after the party, Kaya never parts with two things: her favourite player and her jacket. These are the two core elements of her personal identity — with them, Kaya feels like herself.
Chapter II: Kaya
Kaya is a DJ — the party lasts as long as her music plays. She controls the mood of everyone on the dance floor. Kaya is fully aware of her influence: the entire course of the night depends on her and on which track she chooses next.
She can stand behind the decks all night long, so comfort and freedom of movement are essential. At the same time, Kaya knows how important it is to maintain the bold image of an artist who remains at the center of attention every second of the party. That’s why for all her performances, she chooses the BRIGHTON B*TCH jacket — she calls it her “lucky” jacket.
Even on the morning after the party, Kaya never parts with two things: her favourite player and her jacket. These are the two core elements of her personal identity — with them, Kaya feels like herself.
Chapter III: Liza and Tim
The party goes on. The youngest characters in the BERHASM story are platinum blonde Liza with black smoky eyes, and her best friend Tim.
They are young and full of maximalism, sharply feeling the need to go against the entire world just to be noticed. Their style is a manifesto of visibility and rebellion. Liza chooses the black floor-length VAMPIRE DIARIES dress (sold out), while Tim wears the REBEL ÉLAN long sleeve.
Their looks are like armor — enabling them to stage this rebellion of identity and declare themselves to the world. They may not yet know what their new year will be like, but they already know exactly how they want to exist in it.
Chapter III: Liza and Tim
The party goes on. The youngest characters in the BERHASM story are platinum blonde Liza with black smoky eyes, and her best friend Tim.
They are young and full of maximalism, sharply feeling the need to go against the entire world just to be noticed. Their style is a manifesto of visibility and rebellion. Liza chooses the black floor-length VAMPIRE DIARIES dress (sold out), while Tim wears the REBEL ÉLAN long sleeve.
Their looks are like armor — enabling them to stage this rebellion of identity and declare themselves to the world. They may not yet know what their new year will be like, but they already know exactly how they want to exist in it.
chapter IV: maya
Just yesterday she was putting on a show — and this morning, she herself has become part of the BERHASM installation.
The fifth character of our story is dancer Maya. On New Year’s night, she spun endlessly in a whirlwind of movement. This morning, she stands frozen like a statue — motionless, her gaze petrified. Yet the traces of the night before remain visible on her face: tangled hair, smudged makeup.
Maya is used to hiding behind the flawless image of a dancing diva so that no one sees her imperfect side. But it is precisely in imperfection that life exists.
During the night, Maya wore the flowing RAVEN QUEEN dress (sold out). Today, she has wrapped herself in a voluminous jacket that feels like armor. When Maya feels vulnerable, she chooses clothing that gives her confidence and inner support. That’s why today we see her in THE NIGHTFALL jacket.
chapter IV: maya
Just yesterday she was putting on a show — and this morning, she herself has become part of the BERHASM installation.
The fifth character of our story is dancer Maya. On New Year’s night, she spun endlessly in a whirlwind of movement. This morning, she stands frozen like a statue — motionless, her gaze petrified. Yet the traces of the night before remain visible on her face: tangled hair, smudged makeup.
Maya is used to hiding behind the flawless image of a dancing diva so that no one sees her imperfect side. But it is precisely in imperfection that life exists.
During the night, Maya wore the flowing RAVEN QUEEN dress (sold out). Today, she has wrapped herself in a voluminous jacket that feels like armor. When Maya feels vulnerable, she chooses clothing that gives her confidence and inner support. That’s why today we see her in THE NIGHTFALL jacket.
THE MORNING AFTER / FINAL CHAPTER
A special line in the story belongs to Levan — the group’s older friend, a musician, and an old-school hero of every party. His favorite phrase, “I was on a bender with Ozzy Osbourne,” reflects a life filled with loud nights and unforgettable moments. Levan will never say, “I’m too old for this shit,” because the party lasts as long as you want it to.
Levan’s long gray hair, the THE NIGHTFALL jacket, THE CROW trousers , and silver glitter tears beneath his eyes turn him into a symbol of all the nights he has already lived — and of the right he’s earned to one more.
THE MORNING AFTER / FINAL CHAPTER
A special line in the story belongs to Levan — the group’s older friend, a musician, and an old-school hero of every party. His favorite phrase, “I was on a bender with Ozzy Osbourne,” reflects a life filled with loud nights and unforgettable moments. Levan will never say, “I’m too old for this shit,” because the party lasts as long as you want it to.
Levan’s long gray hair, the THE NIGHTFALL jacket, THE CROW trousers , and silver glitter tears beneath his eyes turn him into a symbol of all the nights he has already lived — and of the right he’s earned to one more.
THE MORNING AFTER PLAYLIST
To deepen the immersion into BERHASM’s universe of an endless party, Beso (founder and creative director) curated a playlist. Inside, you’ll find psychedelic techno, meditative house, deep UK bass, and futuristic synthwave. Let’s turn this place up.
THE MORNING AFTER PLAYLIST
To deepen the immersion into BERHASM’s universe of an endless party, Beso (founder and creative director) curated a playlist. Inside, you’ll find psychedelic techno, meditative house, deep UK bass, and futuristic synthwave. Let’s turn this place up.
CREATE YOUR LOOK
The Nightfall Jacket
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-768x1024.jpg?w=3840&q=100)
The Nightfall Jacket
Ballerina Assassin Dress
Ballerina Assassin Dress
Raven Queen Dress
Raven Queen Dress
Igor Jacket
Igor Jacket
Rebel Élan Top
Rebel Élan Top
Vampire Diaries
Vampire Diaries
The Nightfall Jacket
The Nightfall Jacket
Ballerina Assassin Dress
Ballerina Assassin Dress
Raven Queen Dress
Raven Queen Dress
Igor Jacket
Igor Jacket
Rebel Élan Top
Rebel Élan Top
Vampire Diaries
Vampire Diaries
The Nightfall Jacket
The Nightfall Jacket
Ballerina Assassin Dress
Ballerina Assassin Dress
Raven Queen Dress
Raven Queen Dress
Igor Jacket
Igor Jacket
Rebel Élan Top
Rebel Élan Top
Vampire Diaries
